Nike is making former San Francisco 49ers quarterback Colin Kaepernick one of the faces of its 30th anniversary "Just Do It" ad campaign. Kaepernick's attorney, Mark Geragos, announced the news via Twitter on Monday, and Kaepernick posted a Nike ad featuring his face and wrote: "Believe in something, even if it means sacrificing everything. #JustDoIt."
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Kaepernick protested against police mistreatment of African Americans by kneeling during the national anthem. He is suing the National Football League, accusing owners of conspiring to keep him off the field. He is a civil rights hero to many, but critics responded to news of the Nike move with calls for a boycott, Bloomberg reports. Some posted photos and videos showing them burning Nike shoes and other gear. Harold Maass