Won't You Be My Neighbor?
January 8, 2019

Hello, new friends. Amazon would like to be welcomed to the neighborhood.

Jeff Bezos and company will be arriving in the New York City neighborhood of Long Island City in the near future, and Amazon has sent out postcards to its "future neighbors" letting them know just what to expect.

The postcard basically repeats what Amazon published in a pledge and ran in print newspaper ads over the weekend. Building its second headquarters in Queens will create 25,000 new jobs over 10 years, the postcard says, which is sure to add more traffic to New York's overcrowded subways than a new family upstairs. And it'll create $27 billion in state and local tax revenue, which presumably doesn't include the $1.5 billion in tax breaks Amazon got in exchange for picking Queens, something New Yorkers are largely cool with.

The postcard encourages New Yorkers to contact their city council about the HQ2 deal, which the council doesn't exactly support. But Amazon doesn't need approval from the council or some co-op board anyway, The New York Times notes. So neighborly Queens residents, if you invite Bezos over for a welcoming dinner, make sure the oysters are good. Kathryn Krawczyk

February 19, 2018

Monday marks the 50th anniversary of the PBS show Mister Rogers' Neighborhood, and PBS and the U.S. are gearing up to celebrate the legacy of Fred Rogers, its creator and star. Next week, PBS will pair thematically similar episodes of Mister Rogers and its 2012 spinoff, Daniel Tiger's Neighborhood, and on March 6, PBS will broadcast the star-filled retrospective Mister Rogers: It's You I Like. A Fred Rogers biopic starring Tom Hanks is in the works, and the documentary Won't You Be My Neighbor? is coming to theaters after its well-received debut at Sundance. The U.S. Postal Service is rolling out a Forever stamp featuring Rogers and his puppet King Friday XIII on March 23.

Mister Rogers' Neighborhood debuted on Feb. 19, 1968, and officially ended its 31-year run (it was on hiatus from 1976 to 1979) on Aug. 31, 2001. Rogers died of stomach cancer at age 74 in 2003. "Mister Rogers is producing these programs bookended between the beginning of 1968 ... and just before the Sept. 11 attacks," says Robert Thompson at Syracuse University. "He took American childhood — and I think Americans in general — through some very turbulent and trying times." One Rogers quote in particular continues to make the rounds on social media after school shootings and other tragedies: "When I was a boy and I would see scary things in the news, my mother would say to me, 'Look for the helpers. You will always find people who are helping.'"

"He's more relevant than ever right now," says Amy Franzini at Pennsylvania's Widener University. "He's a dependable figure we can fall back on that makes us feel safe. ... He's the good in the world." "This is the year of Fred," said David Newell, who played the "speedy deliver" post man Mr. McFeely. "The program has really resonated — it's very rewarding. People in their 50s now are the first generation that watched the Neighborhood, and it goes all the way down to teens." Peter Weber

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