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begun the streaming war has
August 20, 2019

Apple is about to enter the streaming wars in a big way, and we're now learning more about how the new platform will compare to its main rivals.

Apple TV+ is now set to launch by November of this year, Bloomberg reports. If something about a streaming service launching in November is ringing some bells, it should: that just so happens to be the month that Disney is planning to debut its similarly-titled new streaming service, Disney+.

Apple is reportedly targeting a $9.99 price point for its service, which would make it more expensive than the $6.99 a month Disney+. It would, however, be less expensive than the standard Netflix plan, which costs $12.99 a month, although the cheapest Netflix option is $8.99 a month. Disney will also bundle Disney+, Hulu, and ESPN+ for $12.99 a month.

Unlike Netflix, Bloomberg reports that Apple is considering, at least for certain shows, releasing three episodes at once but then debuting episodes weekly from there rather than dropping the entire season in one go. It hasn't been confirmed how Disney+ will go about this, although weekly releases also seems likely, with a report earlier this year suggesting the Disney+ Star Wars show The Mandalorian won't drop its entire season on the same day like a Netflix original.

Plenty of original content for Apple TV+ is in the works like The Morning Show, a drama series about a Today-esque show starring Jennifer Aniston, Reese Witherspoon, and Steve Carell, while Disney is planning originals based on some of its biggest brands, such as Star Wars and Marvel. The Financial Times recently reported that Apple has $6 billion set aside for original movies and TV shows, below the $15 billion that Netflix is spending this year, although NBC's Dylan Byers disputes this and reports the number is "significantly" smaller. Disney plans to spend $1 billion on original Disney+ programing by 2020.

Get ready to reach peak streaming when both services launch this fall. Brendan Morrow

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