It's a mystical symbol of originality. It's an ode to Prince and Jimi Hendrix. It's Pantone's color of the year.
Pigment authority Pantone has named "Ultra Violet" its 2018 color of the year. The mystical shade is a "complex and contemplative" color that symbolizes discovery and innovation, the company says.
Ultra Violet is like something you'd find in a galaxy, Pantone claims in its announcement — and NASA is on board:
We like Ultra Violet too! #DYK that we take images of space in ultraviolet? Capturing images in this light removes the distraction of normal stars like our Sun, revealing only the hottest stars and star-formation regions! https://t.co/RPhbmMAHILpic.twitter.com/U3iw3kKEUP