dynastic decisions
September 21, 2019

Rep. Joe Kennedy (D-Mass.) has entered the race.

Kennedy made the long-awaited announcement Saturday that he'll challenge Sen. Ed Markey (D-Mass.) for his seat in 2020. The 38-year-old grandson of the late Robert Kennedy said he plans to change Washington from the Senate. "Donald Trump has forced a reckoning without question," he said to a crowd in a community center in East Boston. "But to meet this moment it requires more than just beating him, it requires taking on a broken structure that allowed him to win in the first place."

Kennedy has an early lead on Markey in the polls, but Markey — who, like Kennedy, is considered a progressive — has a lot more institutional support, both at the state and national levels. The Democratic Senatorial Campaign Committee, Rep. Alexandria Ocasio-Cortez (D-N.Y.), and Sen. Elizabeth Warren (D-Mass.) all support the incumbent, for instance.

But Kennedy reportedly isn't too concerned about that. Instead, his campaign will likely focus more heavily on turning out new voters, especially immigrants and people of color — a strategy that worked well for Rep. Ayanna Pressley (D-Mass.) in 2018, Politico reports. His name, it turns out, doesn't seem to hurt, either. "People still care about the Kennedy name," said Scott Ferson, founder of Liberty Square Group, a strategic communications firm. "It's a very, very powerful legacy." Tim O'Donnell

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