Snapchat is launching a brand new TikTok competitor and unveiling plans to distribute $1 million among some lucky users on a daily basis.
On Monday, Snapchat began rolling out Spotlight, a new video tab that will highlight popular videos in the app as the company looks to compete with both TikTok and Instagram Reels, Axios reports. For at least the rest of the year, Snapchat said it will be giving out $1 million daily to users who submit the most popular Spotlight videos. Users have to be 16 or older to be eligible for the money, which can be split up among various people.
"Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity," Snapchat said.
It wasn't entirely clear how much money one person could earn from Spotlight in a day other than Snapchat saying the amount would be "significant," according to CNN. The minimum amount will be $250, BuzzFeed News reports.
Snapchat said earnings will be based on a formula rewarding users "primarily based on the total number of unique video views a Snap gets in a given day" compared to "the performance of other Snaps that day," and it pledged to "actively monitor for fraud to ensure that we only account for authentic engagement with Snaps."
This, Variety wrote, was a "bid by Snap to keep top creative talent on its platform" rather than TikTok and Instagram, which rolled out the TikTok competitor Reels earlier this year. The $1 million a day program, Snapchat said, will "run through the end of 2020, and potentially beyond." Brendan Morrow
Registering to vote is a snap, as a whole lot of young people have learned via Snapchat.
Snapchat has helped more than a million users, over 80 percent of whom are under the age of 30, register to vote ahead of the 2020 presidential election, representatives for the company told NBC News and Axioson Thursday. More than half of the users who registered are first-time voters, Snapchat said. Additionally, roughly 65 percent are between the age of 18 and 24, The Hill reports.
While NBC notes this isn't as many as the 2.5 million users Facebook has helped register to vote, it's more than double the number of users Snapchat helped register for the 2018 midterms, per Axios. Snapchat says that nearly 60 percent of those it helped register for that election ultimately cast ballots. This year, Texas was reportedly the state where Snapchat saw the most registrations.
Additionally, NBC notes that "the recruitment of Generation Z and millennial voters could play a larger role in affecting the outcome in certain districts" and that the million Snapchat registrations "will almost certainly be a boon for Democrats." Brendan Morrow