Apple on Tuesday unveiled the iPhone X (pronounced "ten"), which CEO Tim Cook hailed as the "biggest leap forward since the original iPhone." The 5.8-inch smartphone has a massive, edge-to-edge screen. There's no home button, and the phone will unlock using a facial recognition system. "Every time you glance at your phone, it detects your face — even in the dark," Apple Senior Vice President Philip Schiller said.
— Rolling Stone (@RollingStone) September 12, 2017
The iPhone X will also have two more hours of battery time than iPhone 7. Another new feature is Animoji, which Schiller described as emojis that can be controlled with your face.
— TechCrunch (@TechCrunch) September 12, 2017
During the event, Apple also introduced the iPhone 8 and iPhone 8 Plus, cheaper iterations which feature wireless charging; the Apple Watch Series 3, which has built-in cellular capability; and an updated Apple TV capable of streaming 4K resolution.
The iPhone X will be available Nov. 3 and starts at $999. The iPhone 8 starts at $699, while the Plus runs for $799. Pour one out for the iPhone 9. Becca Stanek