one for all
August 13, 2020

Subscription bundles from Apple may be coming this fall.

The company plans to start offering consumers bundles of its various subscription services, such as Apple TV+ and Apple Music, for one price beginning "as early as October," according to a new report from Bloomberg.

The bundles are reportedly being referred to as "Apple One" inside the company, and there would be several tiers at different prices. The cheapest would give users access to both Apple Music and Apple TV+, with the next tiers adding on Apple Arcade, Apple News+, and more iCloud storage. While no price point has been revealed, the report says they're intended to save customers between $2 and $5 or more a month.

Apple had been expected to roll out subscription bundles, especially as the price tag of subscribing individually to its growing number of services continued to rise. Bloomberg also describes this as a "major bid by Apple to achieve the same loyalty" that Amazon has with Prime, which sees users subscribing for one recurring fee and getting various services from Amazon like free shipping as well as access to Amazon Prime Video. Apple's own streaming service, Apple TV+, launched last November.

In addition to the bundles, Apple is also developing a "new subscription for virtual fitness classes," which would be included in one of the pricier subscription bundles and "rival virtual classes offered by companies" like Peleton and Nike, Bloomberg reports. While the report notes there's a possibility that Apple's plans change, the Apple One bundles could reportedly launch alongside the next line of iPhones later this year. Brendan Morrow

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