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December 6, 2019

President Trump's favorite brand of concealer is having a moment.

On Wednesday, The Washington Post published an article about several undocumented immigrants who used to work at Trump's golf club in Bedminster, New Jersey. They revealed that the face makeup he uses is by the Swiss brand Bronx Colors in a shade so potent it would regularly stain his golf shirts and they would have to run down to the pro shop to buy replacements.

Bronx Colors was thrilled by this free advertising, and decided to capitalize on its moment in the spotlight. The company has revived its dormant Twitter account and updated its website with a special promotion: for a limited time, buy any item and receive the Boosting Hydrating Concealer in BHC06, "Donald Trump's favorite Bronx Colors product and color," for free. The concealer is already a steal at €6.50 a tube, and offers "beautiful, natural-looking coverage you can count on." Yes, for just €6.50, you too can have that fluorescent orange glow that no tanning bed can legally provide. Catherine Garcia

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