Reddit is the the fifth-most-popular website in the United States, and it is organized into subreddits, single-topic communities where like-minded users can gather by the thousands or even millions to discuss their shared interests, from news to DIY projects to grilled cheese. Among these groups is a subreddit called r/The_Donald, a 380,000-member community devoted to adoring all things Trump.
As FiveThirtyEight chronicles in a new profile of the group, r/The_Donald calls President Trump its "God Emperor," "daddy," and, naturally, "Big Daddy God Emperor." This is arguably the epicenter of the president's most enthusiastic online supporters:
The Trump campaign was aware of r/The_Donald, with staffers using it as a sort of digital focus group to keep an eye on messages that resonated among Trump fans. In July of 2016, the campaign organized within the subreddit an "Ask Me Anything" event — a Reddit tradition where famous or otherwise interesting people take questions from users for a set period of time — with then-candidate Trump. The subreddit was delighted, and more than 21,000 comments poured into that single discussion thread.
Of course, this group inevitably represents just a tiny fraction of the president's supporters, but FiveThirtyEight's analysis, which focuses on where r/The_Donald fits in Reddit's larger web of communities of widely varying quality and ethics, is intriguing context for our present political moment nonetheless. Read the full profile here. Bonnie Kristian