The PAC of President Trump-opposing Republicans and other moderates has built a social media behemoth based largely on trolling the president with pointed ads. And once it potentially achieves its goal of getting Joe Biden and other Democrats elected, it's looking to capitalize on that and build a whole media empire, Axios reports.
The Lincoln Project's Twitter account boasts a following that even exceeds the Republican party's, and has raked in millions of dollars from its supporters who'd like to see Trump out of the White House. To Ra Kumar, the project's representative at United Talent Agency, it's clear that "they know how to get audiences," he tells Axios.
So in the coming weeks, the Lincoln Project is expected to move beyond podcasts and TV ads and into Hollywood. For starters, the group is working with a documentarian to produce a non-fiction film after the election, Axios reports. Some TV networks are interested in running the project's livestreamed shows, a source says. TV studios are also reportedly reaching out to work with the Lincoln Project "to help develop a House of Cards-like fiction series," Axios reports — a comparison that probably doesn't help the project with allegations of stealing ideas and memes. Kathryn Krawczyk