Perezcious Music: Perez Hilton's new record label

Was Warner Music Group wise to back the celebrity blogger?

Perez Hilton's record label is "definitely a go," said Tim Stack in Entertainment Weekly. The celebrity blogger has announced that the first signing to his Perezcious Music is French singer Sliimy, whose album will be released on Sept. 14. And of course, Hilton knows how to generate interest: He "recently enlisted celebrity pals like Lady Gaga, Katy Perry and Jordin Sparks to tweet 'Who is Sliimy?,' creating instant online buzz."

Hilton and Sliimy are going to need more than online buzz, said Idolator. Perezcious Music is one of Warner Music Group's "vanity" labels. Sliimy sounds like "one of those super-wordy cutesy singers who get one song on Grey's Anatomy before fading into I Love the '00s-worthy obscurity." As soon as WMG realizes that Hilton is practically setting their "money on fire," they'll pull the plug.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us