A new subgenre of humor has just been born, said Steve Johnson in the Chicago Tribune. Call it “Customer Review Comedy.” A tongue-in-cheek post by an Amazon reviewer has turned the Three Wolf Moon T-shirt into the online retailer’s No. 1 sensation. It all happened after New Jersey law student Brian Govern reviewed the shirt, which he didn't own, saying it “Fits my girthy frame, has wolves on it, attracts women.”
Sales of the Three Wolf Moon T-shirt have gone through the roof since the comedy free-for-all went viral, said ABC News. And the attention is still building—750 people have posted “over-the-top testimonials” on Amazon, and a Brooklyn comedy troupe has even posted a video on YouTube. (watch the Three Wolf Moon T-shirt comment mash-up) The T-shirt is now Amazon’s top-selling clothing item, with no end in sight.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.