Apple's fortunes suffered greatly in the interregnum between Apple founder Steve Jobs being fired in 1985 and returning in 1997. Upon Jobs' return, however, Apple experienced perhaps the greatest corporate comeback in history. Jobs took a near-bankrupt tech has-been and personally oversaw the birth of a $350 billion iEmpire: iMac, iPod, iTunes, iPhone, and iPad. He "told us what we needed before we wanted it," says the AP's Jordan Robertson. Jobs did his best to infuse his philosophy of innovation into Apple's DNA before his death, even creating a secret Apple University for current and future executives. But without its visionary leader, will Apple be able to keep out-innovating its rivals?
Don't bet against Apple: It's perhaps the greatest "back-handed compliment" to Jobs that the stock of rival Asian tech companies rose on the news of his death, says Andrew Hill at Britain's Financial Times, "apparently on doubts about whether the U.S. company would be able to repeat its innovative success without its founder." But "if Jobs' company thrives without him, it won't be an accident." Apple's innovative genius didn't just build iPhones, but also an "insanely great company." Jobs whipped Apple into "a well-drilled army," and detail-oriented new CEO Tim Cook, devoid of Jobs' legendary charisma though he may be, is "the ideal leader for the post-Jobs era."
"Why Jobs' Apple army will march on"
Apple's current crop won't cut it: "Tim Cook is a fine executive, but he's a number-two," says Dana Blankenhorn at Seeking Alpha. He's Jackson Browne to Jobs' Elvis Presley, and Apple doesn't need an Elvis wannabe. To keep ahead of the tech rivals breathing down its neck, Apple needs to hand the reins to a new visionary with a new vision for the next decade — in other words, Apple "needs to find Bruce Springsteen," back when he was in his 20s. "The King is dead. Apple needs a Boss."
"What's next for Apple?"
Time will tell: "The loss of a founding executive can take years to have an influence for the negative," says Josh Lowensohn at ZDNet. Sure, Cook's widely panned iPhone 4s rollout already has Apple fans nervous, but that's premature. Apple has a deep bench of talented executives, all of whom will fill part of the hole Jobs left. As for the "vision thing," watch design chief Jonathan Ives, who shares Jobs' impeccable taste. We'll see Jobs' touch in the next few Apple products. "What comes after that, only Apple knows."
"An Apple without Steve Jobs"