Can Tiger Woods mastermind a comeback?

The scandal-mired golfer has reportedly hired a former Bush spin doctor to assist his return to golf

Tiger's 'post-racial' sex scandal
(Image credit: (Reuters/Corbis/Mike Blake))

Disgraced golfer Tiger Woods has reportedly hired former Bush press secretary Ari Fleischer to help him mastermind a return to, well, playing golf — possibly as soon as March 22, when the Arnold Palmer Invitational in Orlando kicks off. Though Fleischer's no stranger to emergency sports-PR — he revamped baseball's Mark McGwire's image after a doping scandal — is a loudmouth flack is the right way for Tiger to rebuild his reputation or should he let his golf do the talking? (Watch Rachel Maddow question Tiger's decision to hire Ari Fleischer)

Fleischer's a good move for Tiger: This is "wonderful news," says Johanna Neuman at the LA Times. Though Fleischer "never did much to soften Bush's image, his "track record" with sports figures is "pretty good." And, as Fleischer's move from politics to sport illustrates, "it's never too late to reinvent [yourself]."

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