"The tease is over," said Britain's Mirror. The "mystery gadget" bloggers have been buzzing about the last few days is the Dyson Air Multiplier, the world’s first bladeless, desktop fan. The latest contraption from the vacuum-cleaner maker looks like something from 2001: A Space Odyssey, but it's really fairly simple. The Dyson fan isn't truly bladeless—it has a fan inside its canister base, which blows air through the big hoop on top (Watch the fan in action).

So, it's a "bladeless fan" with blades, said Paul Miller in Engadget. Oh, well, "we can't fault Dyson for chutzpah." Maybe it's a plus that the Dyson fan has "no nasty blades" in the open to slice your fingers. But the price—$300 for the 10-inch model, $330 for the 12-inch—is "quite a steep entry fee for the gentle breezes that emanate out of this plastic wind tunnel."

Sure, the Dyson Air Multiplier is "just a fan," said John Biggs in CrunchGear, and, sure, the price is steep. But the bladeless fan is "well-designed and very cool," so it's worth a look. "I guess you have to pay a price for blowing air the classy way."