A Sundance rival in Austin?

The South by Southwest music festival in Austin, Texas, is becoming better known for its film component, but it will never be a

What happened

The South by Southwest music festival in Austin, Texas, is becoming better known for its film component. Although it is still widely known as a respectable fallback for films not accepted by the Sundance festival, South by Southwest has also hosted the premier of some hit films, like last year’s Knocked Up. The modest “mumblecore” movement coalesced at South by Southwest, too. “Sundance is filled with people who see films from a business point of view,” said filmmaker Morgan Spurlock. “South by Southwest is filled with people who really want to see your film.” (Variety)

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