How YouTube broke itself

Beware a hungry algorithm

The YouTube logo.
(Image credit: Illustrated | The7Dew/iStock, YouTube)

Late in 2017, writer James Bridle noticed something strange about YouTube. Someone or something was creating odd, disturbing, and downright bizarre videos aimed at kids. After clips of Peppa the Pig or some random nursery rhyme, suggestions were popping up for videos that were weird knockoffs or sometimes even violent.

Many of these clips have since been purged, but the heart of the problem remains: the YouTube algorithm. It's designed at its core to keep suggesting similar videos. This tendency keeps sending people further and further down the hole.

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Navneet Alang

Navneet Alang is a technology and culture writer based out of Toronto. His work has appeared in The Atlantic, New Republic, Globe and Mail, and Hazlitt.