What grocery stores can teach us about linguistics

Sometimes ambiguity is more efficient than specific labeling

Grocery store
(Image credit: (Thinkstock))

Every time I try to buy oats, I run into trouble. I find myself frustratedly scanning the shelves in the baking section, looking next to the whole wheat flour and the white flour and the corn flour and the various types of sugar. Pretty soon I'm at the chocolate chips and there still aren't any oats. I'm left wondering if my grocery store has just stopped selling oats, or if I should be kicking myself for being really unobservant.

Eventually, I give up and continue with my shopping, only to come across oats a few minutes later, in the cereal aisle.

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Gretchen McCulloch is a linguist and polyglot. She has a master's in linguistics from McGill University and blogs daily at All Things Linguistic.