Green is the color of money

Recycling isn’t just a noble pursuit, said Adam Minter—it’s a profit-driven business.

RECYCLING IS NOT the most glamorous work, and it’s generally not the sort of thing that politicians and environmentalists discuss when they discuss “green jobs.” But for the right person, it’s an opportunity as endless as anything dreamed up by Silicon Valley.

Alan Bachrach is the right kind of person. As a director of recycling for Waste Management Corp., North America’s largest recycler of household waste, he has a professional, profit-driven interest in recycling. If there are those who feel shame for working in an industry that handles other people’s waste, Alan Bachrach isn’t one of them. He loves it.

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