TweetDeck, the beloved Twitter client acquired by the social media giant in 2011, is unceremoniously getting the ax. In a blog post late Monday, TweetDeck announced that it was discontinuing support for its smartphone apps and for its dedicated desktop app, TweetDeck AIR. Instead, TweetDeck will refocus its efforts on browser-based versions, specifically its dedicated web application and Chrome app.
In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going. Over the past few years, we've seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. This trend coincides with an increased investment in Twitter for iPhone and Twitter for Android — adding photo filters and other editing capabilities, revamping user profiles and enhancing search. That said, we know this applies to most of our users — not all of them. And for those of you who are inconvenienced by this shift, our sincere apologies. [TweetDeck]
Of course, hardcore users aren't happy; scores of Twitter elite erupted in protest when the news of TweetDeck's imminent demise broke late Monday:
The message from Twitter is clear as day: Web-based apps are the future. Whenever you're sitting down at a computer, Twitter's chirpy overlords want your eyeballs reading 140-character missives through a web browser. It's why Twitter for Mac hasn't been updated since summer 2011 and why TweetDeck's apps are being forced into an early retirement.
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Back in TweetDeck's heyday — that is, before its $40 million acquisition — the Twitter universe was a far messier place. Third-party clients enlisting Twitter's open API became a hit because they added new functionality, like multiple columns, the ability to schedule tweets — basically, all the stuff Twitter couldn't do on its own.
Now hashtags are everywhere, Twitter is a household name, TweetDeck is under its umbrella, and the company's overlords are obsessed with streamlining what was once an incredibly fragmented user experience. As John Hermann at BuzzFeed notes, "It's easier for the company in almost every conceivable way: Updates are cross-platform, sponsored content behaves like it should, and interface changes don't require an app update." For Twitter, it's a healthy amputation; for Twitter's users, it's an added annoyance.
Desktop apps are a bit trickier. I really like Tweetbotfor Mac, but its steep $20 price tag is hard to justify for most users. TweetDeck's Chrome app, on the other hand, is free and will continue to receive support from the Twitter mothership for the foreseeable future. The Week's resident social media ace JessicaHullinger recommends using Hootsuite. The service is free and offers all the column-friendly goodness TweetDeck users love, plus some nifty extras for Twitter addicts, like the ability to generate analytics reports.
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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.
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