2012 Olympics ads: Winners and losers

The capitalist competition to capture the brand loyalty of consumers watching the Olympics has produced its own share of triumphs and defeats

Nike ad
(Image credit: YouTube)

For better or worse, NBC has devoted an unprecedented amount of TV airtime and internet bandwidth to covering the 2012 Olympics in London — and that, of course, has meant an onslaught of "inspiring" commercials. Like the athletes themselves, not all ads are created equal. From the precision tear-jerkers to the poorly conceived head-scratchers, here are eight of the most and least successful TV ads from the 2012 London Games:

WINNERS

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