Why the new iPad doesn't have Siri: 5 theories

The latest iteration of Apple's market-dominating tablet is missing a certain anthropomorphic voice assistant. What gives?

Siri isn't available on the new iPad, and some tech writers suggest that decision was driven by Apple's desire to boost iPhone sales by keeping the voice assistant out of the tablet market.
(Image credit: Peter Belanger/dpa/Corbis)

Where's Siri? Tech bloggers across the web demanded answers to that question when they learned last week that Apple's spunky voice assistant wouldn't be featured on the new iPad, which is already selling out in the lead-up to its Friday release. The iPhone 4S's virtual helper has been a central part of Apple's recent marketing push — even sparking lawsuits claiming that Siri's impressive responsiveness in commercials is misleading — and is widely viewed as the company's biggest innovation of the past 12 months. So why isn't Siri on the new iPad? Here, five theories:

1. WiFi-only iPads can't handle Siri

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up