The web's growing Pinterest 'obsession': By the numbers

The social sharing destination has crossed the 10 million unique visitor threshold faster than any other indepedent website — and shows no signs of slowing down

The web has found its new social sharing obsession in Pinterest, which boasts a 10.4 million registered, mostly female, user base.
(Image credit: Pinterest.com)

Tumblr who? Social sharing service Pinterest — once dubbed the web's "hottest new social startup" — is now a bona fide online destination. The site allows users to showcase online discoveries by "pinning" art, photographs, fashion finds, recipes, and more onto a virtual pin-board for users to share with friends. (Read an explainer on how Pinterest works here.) Now the site is growing at an unprecedented rate, with powerhouses like Etsy, Real Simple, and yes, The Week already onboard. With a "stunningly feminine fan base," Pinterest makes no qualms about aggressively pursuing this attractive market segment, says Josh Constine at TechCrunch. Here, a look at the web's growing Pinterest "obsession," by the numbers:

10.4 million

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