Feature

The web's growing Pinterest 'obsession': By the numbers

The social sharing destination has crossed the 10 million unique visitor threshold faster than any other indepedent website — and shows no signs of slowing down

Tumblr who? Social sharing service Pinterest — once dubbed the web's "hottest new social startup" — is now a bona fide online destination. The site allows users to showcase online discoveries by "pinning" art, photographs, fashion finds, recipes, and more onto a virtual pin-board for users to share with friends. (Read an explainer on how Pinterest works here.) Now the site is growing at an unprecedented rate, with powerhouses like Etsy, Real Simple, and yes, The Week already onboard. With a "stunningly feminine fan base," Pinterest makes no qualms about aggressively pursuing this attractive market segment, says Josh Constine at TechCrunch. Here, a look at the web's growing Pinterest "obsession," by the numbers:

10.4 millionRegistered users on Pinterest

1/5Ratio of Pinterest's registered users who visit the site every day

810,000Daily user count at the beginning of 2012

2 millionDaily user count a month later

97Percentage of Pinterest's Facebook fans who are women

2.3 millionMonthly Facebook-connected Pinterest users in November 2011

9 millionMonthly Facebook-connected Pinterest users in February 2012

11.7 millionUnique monthly U.S. visitors for January 2012, according to comScore. Pinterest crossed the 10 million threshold faster than any other standalone site in history.

18 to 34Age demographic of women propelling the site

400Percentage the site grew between September and December 2011

98Minutes per month the average user spends pinning

Sources: Daily Mail, GeekosystemPC MagResearch-LiveTechCrunch (2)

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