Will the Kindle Fire dethrone the iPad?

Amazon's eagerly awaited new tablet boasts a color touchscreen and costs less than half as much as the cheapest Apple offering

For the average consumer, the cheaper Kindle Fire appears to offer nearly everything the iPad offers, which could mean serious sales competition for Apple.
(Image credit: Spencer Platt/Getty Images, MONICA M. DAVEY/epa/Corbis)

Since the iPad was introduced in the spring of 2010, many tablet makers have tried — and largely failed — to challenge Apple's dominance. On Wednesday, Amazon unveiled the latest iPad challenger, the long-awaited Kindle tablet. The Kindle Fire will retail for just $199 (the iPad starts at $499), has a color touchscreen, boasts the ability to run a number of Android apps, and will seamlessly integrate with Amazon's vast library of e-books, music, movies, and television. Has the iPad finally met its match?

Kindle Fire will definitely hurt iPad sales: "For the average brand-conscious, non-geek consumer, the $200 Amazon Kindle Fire can do just about everything the $500 WiFi-only iPad can do, except take a picture," says Jason Gilbert at The Huffington Post. Sure, the Fire lacks large storage options, a camera, and a built-in email client. Yes, it has a smaller screen. But it's cheap, it's functional, and it has its own "cool" factor.

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