Why tennis needs another Serena Williams
The Williams sisters have their detractors, says Megan Greenwell in GOOD, but female athletes everywhere owe them a debt of gratitude — and need a successor quick

Women's professional tennis "is at a historic low point," with not even a single star who plays regularly, says Megan Greenwell in GOOD. Longtime standout Venus Williams — recently diagnosed with Sjögren's syndrome — is floundering, and while her sister Serena is favored to win this year's U.S. Open, she's "seeded 28th because she doesn't play enough to be ranked any higher." That no other player threatens Williams is bad news for women's tennis, which like every other sport needs star talent to stay relevant. And women athletes can't afford to let tennis go the way of women's golf. Here's an excerpt:
With Serena about to celebrate her 30th birthday and no obvious next-generation female tennis stars on the horizon, the dry spell threatens to continue for years. And that poses a danger not just to women's tennis, but to women's sports as a whole.
The Women's Tennis Association has always been a shining exception to the general failure of women's professional sports. Tennis majors are the most-watched women's competitions that come around every year, so female athletes in every other sport depend on tennis players to lead the way toward prominence. WNBA attendance has steadily declined since the league began in 1997, and the league would have folded years ago if not for NBA Commissioner David Stern's commitment to propping it up. Women's Professional Soccer, the successor league to the failed Women's United Soccer Association, remains a non-factor despite excitement over the women's World Cup this summer. I'd bet that not one baseball fan out of 10 knows that National Pro Fastpitch, the professional softball league, even exists.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Read the entire article in GOOD.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
How will Wall Street react to the Trump-Powell showdown?
Today's Big Question 'Market turmoil' seems likely
By Joel Mathis, The Week US
-
Google ruled a monopoly over ad tech dominance
Speed Read Attorney General Pam Bondi hailed the ruling as a 'landmark victory in the ongoing fight to stop Google from monopolizing the digital public square'
By Peter Weber, The Week US
-
El Salvador's CECOT prison becomes Washington's go-to destination
IN THE SPOTLIGHT Republicans and Democrats alike are clamoring for access to the Trump administration's extrajudicial deportation camp — for very different reasons
By Rafi Schwartz, The Week US