Apple's new 'spaceship' HQ: World's best office building?

Steve Jobs wants to build a futuristic new campus for Apple, mere blocks away from its current headquarters

Apple's new headquarters
(Image credit: YouTube)

The video: This week, Steve Jobs "humbly" presented his plans to build a "giant, spaceship-shaped" new Apple campus to the Cupertino City Council. (See the campus at right, and watch Jobs' lengthy, folksy presentation below). Apple is growing "like a weed," says Jobs, and its current headquarters at One Infinite Loop hold only 2,800 of the company's 9,500 Cupertino employees. This new four-story, circular campus, to be built on 98 acres Jobs bought from Hewlett-Packard last year and rumored to be the design of superstar British architect Norman Foster, would hold 12,000 additional staffers. "We do have a shot at building the best office building in the world," Jobs said modestly, adding that there won't be a straight piece of glass in it. "Architecture students will come here to see this.” Apple hopes to break ground next year, with a proposed 2015 completion date.

The reaction: "This is Apple doing exactly the same with its headquarters as it does with its computers, its software, and its retail stores: Ensuring the design is the best, no matter what the cost," says Jeff Labrecqueat at TIME. The design is also meaningful, says Rick Merritt at EE Times. "The circle of the new Apple building symbolizes a kind of wholeness, a corporate soul." "There is no chance that we're saying no" to the new building, says Cupertino Mayor Gilbert Wong, as quoted by TechCrunch. "The Mothership has landed in Cupertino." The city's cooperation is no surprise, says Goncalo Ribeiro at Redmond Pie, because as Jobs "was kind enough to point out, if Apple left, much of the city's tax base would leave, too." Watch Jobs' presentation to the Cupertino City Council:

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.


Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us