4 surprising facts about the color red

A new study says that humans react more powerfully when they see red. A look at the growing body of research on the hottest color

Nepali Hindu women
(Image credit: Bimal Gautam/XinHua/Xinhua Press/Corbis)

Red: The color of blood, passion, courage, and certain Gap ad campaigns. Scientists say red, more than other colors, provokes clearly identifiable reactions in human beings. Here, four recent findings that may change the way you look at crimson:

1. Red intensifies our physical reactions

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