The Melt: The Chipotle of grilled cheese?

The inventor of the Flip camera gets into the sandwich business — with a chain of restaurants aiming to make fast food faster, and cheesier

The ooey-gooey grilled cheese is the latest focus of inventor, entrepreneur Jonathan Kaplan who is planning to open a fast food chain called The Melt.
(Image credit: CC BY: Maggie Hoffman)

Say "cheese!" Jonathan Kaplan, the inventor of the once-trendy Flip handheld video camera — a business purchased by Cisco in 2009 for nearly $600 million, before being shuttered this year — has a new and rather unlikely undertaking: grilled cheese restaurants. Here, a brief guide to "The Melt" — Kaplan's cheesy new enterprise:

How many grilled cheese joints are we talking about?

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