The Shamrock Shake's (artificially) colorful history
A look at the covetted concoction's lore — from its disputed origins to the mysterious mid-70s disappearance of its cartoon spokes-blob, Uncle O’Grimacey
• Harold Rosen, a McDonalds franchisee in Enfield, Connecticut with a background in "dairy manufacturing," claimed to have invented the product in 1966 with help from a friend named "Bridie Flannery."
• The McDonald’s corporation disputes Rosen's claim. It says the Shamrock Shake was introduced in 1970 and will not comment on any history prior to that.
• Over 60 million Shamrock shakes (one and quarter billion ounces) have been sold since the "official" launch 1970.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
• In 1975, the restaurant chain rolled out an obese green character named Uncle O’Grimacey to promote the shakes. According to corporate myth-making, O’Grimeacy resided in Ireland, but took “his annual vacation to McDonaldland around St. Patrick's Day” to visit his nephew Grimace.
• O’Grimacey mysteriously disappeared shortly thereafter, though remains a hero for a small cultish group of internet idolaters.
• A 32-ounce "large" Shamrock shake contains 1160 calories and 88 percent of the USDA’s recommended daily allowance of saturated fat.
• McDonald’s Restaurants of Ireland, Ltd, describes the product as "a unique food for Ireland," overlooking its American origins.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
• The Shamrock is the only McDonald's shake whose name does not identify the flavor. According to Rosen, “It’s mysterious.”
Sources: Hartford Courant, The Daily Press (Newport News, VA), McDonalds.com