Havana
The family of Ernesto “Che” Guevara—a communist revolutionary turned marketing icon—plans to launch a series of lawsuits to regain control of his image. The Argentine-born Marxist revolutionary was executed in 1967 in Bolivia, eight years after he helped Fidel Castro seize power in Cuba. Since then, Che’s photograph—his eyes staring into the distance, his long hair tucked into a beret—has been stamped onto posters, Swatch watches, Zippo lighters, and even Brazilian lingerie. Aleida Guevara, Che’s daughter, said she and her mother, with Cuba’s help, would ask courts worldwide to curb the commercial use of the famous photo. “A limit has to be drawn,” she said.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Selfies ban in art galleries: a sign of the times?Talking Point Priceless art has been damaged by visitors desperate to take a snap with star attractions, leading some galleries and museums to start fighting back
-
Quiz of The Week: 21 – 27 JuneHave you been paying attention to The Week's news?
-
The Week Unwrapped: How do you turn plastics into paracetamol?Podcast Plus, what is the Wagner Group doing now? And why is it so hard to find a job after university?
