The yoga boom

Not since the Age of Aquarius dawned have so many people flocked to yoga. But has its soul been trampled in the rush?

How popular is yoga?

It’s as big as jogging was in the 1970s. Some 18 million Americans currently practice the ancient spiritual discipline—a 300 percent increase in less than a decade. Three-quarters of U.S. health clubs teach it. So do many corporations, battered-women’s shelters, and inner-city churches. Insurance companies pay for it, psychotherapists recommend it, and luminaries as diverse as Christy Turlington, Kareem Abdul-Jabbar, and Sandra Day O’Connor swear by it. “You used to say ‘yoga,’ and people thought you were saying ‘yogurt,’” says Todd Jones, a senior editor at Yoga Journal. “Now Aunt Ethel in Des Moines does it.”

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