The new period emoji is as prudish as it is pointless

If anything, the period emoji is giving people a way to further avoid talking about periods with actual words

Drop of blood emoji.
(Image credit: Unicode)

The organization in charge of approving new emojis has added one for periods — and not the kind that separate sentences. The symbol that will from now on denote menstruation is a single glistening red droplet.

The bloody character was dreamed up after a poll by children's rights charity Plan International U.K. found that half of women ages 18-34 thought an emoji could help them talk more comfortably about periods to friends and partners.

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Ruth Margolis
Ruth ​Margolis is a British ​journalist living in the U.S. Her work has appeared in ​The Guardian, ​The ​Daily Telegraph and BBCAmerica.com.