The iPhone Pro is what an off year for Apple looks like

It's the kind of marketing ploy the company hasn't previously needed

Tim Cook.
(Image credit: Illustrated | AP Photo/Tony Avelar, str33tcat/iStock, Tatomm_iStock)

Has Apple ever advertised one of its own events so heavily? Prior to Tuesday's event in which the company announced the new iPhone 11 among other things, their ads were practically inescapable on YouTube and Twitter.

The reasoning now looks pretty simple: The new iPhone 11 and its Pro variants are incremental upgrades, and after weakening sales last year, Apple is pouring money into marketing to try and boost sales before a significant redesign and upgrade in 2020.

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