Can Apple make VR mainstream?

What to think of the company's foray into augmented reality

A family.
(Image credit: Illustrated | Harry Todd/Fox Photos/Getty Images, Tatiana Mezhenina/iStock)

For all their glossy marketing and slick messaging, you can reduce Apple's runaway success to one basic move: Take something somebody else has done and make it better. Every popular product they have made from the first iPhone to the latest AirPods has followed this model, and in the process, the company has almost always taken a product category from niche to mainstream.

So the news that Apple is planning a couple of augmented reality products in the next two to four years means we are inevitably asking the question: Can Apple make AR mainstream?

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