“How do you excite people about moderate positions?”
“In the clamour of politics in 2025”, said the BBC’s Laura Kuenssberg, that is the “quandary” facing the Liberal Democrats. Ed Davey’s answer up to now has been to try to cut through with a series of attention-grabbing stunts. These have proved surprisingly successful electorally, with his party winning an unprecedented 72 seats at the last general election – but should the Lib Dems be offering more?
What did the commentators say? Those hoping this weekend’s party conference would usher in a new, more serious Lib Dems were quickly disappointed, with Davey entering the Bournemouth venue at the head of a marching band. Although “eye-catching”, said The Independent in an editorial, it was yet another “vacuous video-opportunity”.
The public also appears to be growing weary of the stunts. Polling by More in Common found that more than 60% of voters think Davey’s campaign antics make the party look less serious; a view shared by nearly half of Lib Dem supporters. Perhaps more worrying is that many voters are unsure what the party stands for.
Despite such criticism, Davey remains in a “strong position, with a largely happy party behind him”, said Kuenssberg. But he will “need to think through how to sell a set of moderate ideas to a voting public that appears to be eager for more drastic solutions”.
The Lib Dems “need a harder edge to their policies”, said The Independent, “but they should focus on issues on which they could influence a government in a hung parliament, which ought to be the only point of people voting for them”.
What next? With two-thirds of constituencies where the Lib Dems are behind by less than 10,000 votes held by the Conservatives, “winning over disillusioned Tories is the focus”, said The Telegraph.
Davey’s team hope this strategy could help them gain more than 100 MPs at the next general election, according to The New Statesman; enough to make the Lib Dems a serious force if no party emerges with an overall majority, which current polling suggests is likely. Yet this still requires “hefty qualification”, given that “we are still a long way from knowing how willing people are to vote tactically around Reform”. |