"If you're looking for your own personal Jesus this Easter," said Steve Rose in The Guardian, then "you've never had it so good." That's because Christian television content is enjoying its own resurrection.
With shows like "House of David", "The Chosen" and "Jesus Revolution" drawing high ratings, production houses and streaming platforms are taking advantage of the fact that "the copyright" on biblical intellectual property "expired 2,000 years ago".
Jesus's "viewing figures", much like Christ himself, "have risen", said The Economist. "The Chosen" has been watched by about 280 million people worldwide.
Christian dramas have "proved profitable" because they're "relatively cheap and simple to make", they don't need big-name celebrities as Jesus "offers name recognition enough", and because they can tap into the 2.4 billion worldwide people who "identify as Christian".
But it's not just Christians watching, noted Hanna Seariac in the Deseret News, because the content "treats faith as part of people's lives" rather than preaching about it. "Taking this tack" makes the shows and films "accessible to wider audiences".
Yet a "lasting religious revival in Hollywood is unlikely", Diane Winston, a professor at the University of Southern California who studies religion in the media, told the broadsheet, due to the "cyclical nature of faith in entertainment".
Nevertheless, this sort of "outreach" could still be a "savvy financial move" for a "secular business looking to spiritual audiences". So, in the meantime, said The Economist, "let there be lights, camera, action!" |