March Madness is here, but it's women's basketball taking center stage this year, not the men. The University of Iowa's record-breaking sharpshooter Caitlin Clark might be the biggest star in the college game, man or woman, but the growing popularity of the women's bracket goes beyond her influence. "It is the women's stars who shine the brightest," Nicole Auerbach said at The Athletic.
Women's sports are expected to bring in more than $1 billion in revenue this year, CNBC said, driven by the women's NCAA tournament but also the new Professional Women's Hockey League and the upcoming Summer Olympics. Last year's WNBA season was the most-watched in its history. "It is a true testament of how women's sports can flourish when given the proper stage," said Sandy Brondello, the head coach for the New York Liberty.
What did the commentators say? "College basketball, for all its folklore heroes, has never seen a star like Clark," Seerat Sohi said at The Ringer. The question now is whether Clark is a "movement or a moment."
Caitlin Clark is "just the beginning," Alex Kirshner said at The Atlantic. Yes, Clark has made Iowa games "competitive in TV viewership." But the phenomenon goes beyond her. More people have heard of women's stars like LSU's Angel Reese and USC's Juju Watkins than Purdue's Zach Edey, the reigning college men's player of the year. Clark is the "first star of this magnitude to emerge from women's college sports, but she will not be the last."
One amazing fact about all this: The NCAA only allowed the women's tournament to claim the "March Madness" label two years ago, Bill Plaschke said at the Los Angeles Times.
What next? TV ratings are one measure of the growing popularity of women's sports. Another? "Sports bars across America are opening with a mission to promote, amplify and, most importantly, stream women's sports," said Vogue. Women-centered sports bars were "virtually nonexistent" until 2022, when one Portland joint opened showing basketball, soccer and tennis matches. More establishments are following. "We're doing our best to highlight these women athletes, and so we're creating our own spaces," said one bar owner.
The first round of the women's NCAA tournament starts on Friday. Clark and the University of Iowa take on the Holy Cross Crusaders on Saturday afternoon. |