by Chris Hayes
Chris Hayes isn’t the first author to ring an alarm about what the internet age is doing to our minds, said Sylvie McNamara in Washingtonian. Even so, the MSNBC anchor’s provocative new best-seller “stands out for its bombastic argument that we’re currently experiencing an economic upheaval on the scale of the industrial revolution.” To Hayes, that earlier revolution had the effect of turning individuals’ time and effort into a commodity to be sold for a wage. Our current economy, by contrast, runs on the commodification of our attention—on turning eyeballs into dollars so aggressively that the defining experience of our age is, as he writes, “a feeling that our very interior life, the direction of our thoughts, is being taken against our will.” The Sirens’ Call makes that intimate interior drama palpable. At the same time, it “takes big swings.”
“Hayes’ analysis is at its sharpest when he examines the structural design of our digital economy,” said Rhoda Feng in The American Prospect. He likens the feeds on social media apps to slot machines that hook users on easy, ephemeral rewards, and he’s particularly critical of Apple for unleashing the smartphone era and of Amazon for creating a retail megalith by prioritizing data collection above product quality. Refreshingly, “he isn’t perched above the fray.” He admits that he spends most of his own waking hours worrying about how to grab viewers’ attention, and many other hours surrendering to the pull of his phone screen. And while he’s short on solutions to the problem he describes, he reminds us that it’s not enough to reclaim control of our attention individually; we need reforms that break social media’s hold on us all.
But maybe we have no reason to panic, said Daniel Immerwahr in The New Yorker. After all, past generations have “freaked out about the brain-scrambling power of everything from pianofortes to brightly colored posters.” There’s also plenty of evidence that our attention spans haven’t shrunk. Labor productivity in the U.S. has risen throughout the internet age. Book sales are holding steady, and when Americans aren’t reading books, they’re watching dense, long- form TV dramas, playing 75-hour video games, and, unfortunately, diving deep into conspiracy theories that demonize one group or another. In short, “ours is an era of obsession as much as distraction.” While the case Hayes makes is “thoughtful, informed, and disquieting,” he misdiagnoses the troubles of our age and how those troubles are tied to our smartphones. “The overheating of discourse, the rise of conspiratorial thinking, the hollowing out of shared truths: All these trends are real and deserve careful thought. The panic over lost attention is, however, a distraction.” |