Daily Wire announces $100 million for kids entertainment after Disney comes out against 'Don't Say Gay' bill

Conservative media company The Daily Wire announced Wednesday that it will spend at least $100 million over the next three years developing children's entertainment, Axios reports.

The company said the move into kids' programming has been in the works for months, but Daily Wire co-CEO Jeremy Boreing tied the decision to Disney's recent announcement that it will campaign for the repeal of Florida's so-called "Don't Say Gay" bill.

"Americans are tired of giving their money to woke corporations who hate them," Boreing asserted in a statement.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

The Daily Wire publishes news, commentary, and investigative articles and hosts podcasts from popular conservative figures like Ben Shapiro, Matt Walsh, and Michael Knowles.

In recent years, the company's ambitions have grown. The Daily Wire has released three feature length films and has several more coming, including several starring Gina Carano, who was fired from Disney's The Mandalorian after expressing right-wing views on Twitter.

A new show starring former child actress Brett Cooper aims to capture a Gen Z audience on TikTok and YouTube.

Earlier this month, the Wire even launched its own razor company — called "Jeremy's Razors," after Boreing — to compete with Harry's Razors, which pulled its ads from The Daily Wire due to a "values misalignment."

Explore More
Grayson Quay

Grayson Quay was the weekend editor at TheWeek.com. His writing has also been published in National Review, the Pittsburgh Post-GazetteModern AgeThe American ConservativeThe Spectator World, and other outlets. Grayson earned his M.A. from Georgetown University in 2019.