Match.com enlists Mensa to pair up geniuses

Match.com enlists Mensa to pair up geniuses
(Image credit: iStock)

It doesn't take a genius to realize that being smart is sexy. But, like the teenager who first discovers love and soon believes he invented the feeling, Match.com is declaring once and for all that "smart is the new sexy." This groundbreaking revelation has led the online dating service to partner with high-IQ society Mensa to help pair up smart singles.

Match users will now be able to add a Mensa badge to their profile to signal their preference for intelligent dates. And as a promotion, any user will also be able to take the Mensa test for $1 until July 6.

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Samantha Rollins

Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.