Get ready to one day see Apple CEO Tim Cook at the Academy Awards.
Apple, having previously set aside $1 billion to start producing original TV shows and films, has signed a multi-year deal for original movies with hit indie studio A24, Variety reported Thursday.
Some of A24's films include Moonlight, which won the Academy Award for Best Picture in 2017, as well as Room, Lady Bird, The Florida Project, The Disaster Artist, and The Witch. Founded in 2012, the studio has had at least one film nominated at the Oscars for the past three years, and in 2019, its movies Eighth Grade, Hereditary, and Mid90s are among those in contention for top awards. Apple did not buy A24 completely, though, as had been rumored.
The deal with Apple is not exclusive, so A24 will make an unspecified number of movies for Apple and other movies elsewhere. It's not yet clear whether these films will be released in theaters or premiere exclusively on an Apple streaming platform, Variety writes.
This news shows that Apple is committed to attracting some serious talent for its slate of originals: the company reeled in Oprah Winfrey, Steven Spielberg, Reese Witherspoon, Jennifer Aniston, Steve Carell, Chris Evans, and Charlie Day for its new Apple TV shows. Before this deal, Apple acquired the rights to two movies from the Toronto International Film Festival, Deadline points out.
Amazon and Netflix have both previously received Oscar nominations for their original films, and Netflix's Roma is thought to have a chance at Best Picture in 2019. No streaming platform has yet taken home that top prize — it remains to be seen who might get there first, but with Apple now in the mix, the race is on. Brendan Morrow