Donald Trump already has a 2020 campaign slogan


President-elect Donald Trump has not even been sworn into office yet, but he already has an optimistic campaign slogan for his 2020 re-election. The reveal came mid-interview with The Washington Post's Karen Tumulty:
Halfway through his interview with The Washington Post, Trump shared a bit of news: He already has decided on his slogan for a reelection bid in 2020."Are you ready?" he said. "'Keep America Great,' exclamation point.""Get me my lawyer!" the president-elect shouted.Two minutes later, one arrived."Will you trademark and register, if you would, if you like it — I think I like it, right? Do this: 'Keep America Great,' with an exclamation point. With and without an exclamation. 'Keep America Great,'" Trump said."Got it," the lawyer replied. [The Washington Post]
Perhaps unbeknownst to Trump, "Keep America Great" has already been used by an anti-Trump super PAC as a counter against his 2016 campaign slogan, "Make America Great Again." And there is one other thing to consider before a full embrace of keeping America great — drop the exclamation point. You don't want someone to accuse you of being too low-energy for it.
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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