Laura Heller
Laura Heller has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets, and websites. She has appeared on national TV and radio programs discussing retail trends and her blog, The Point of Purchase, appears on Forbes.com.
Latest articles by Laura Heller
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Can RadioShack save itself with a DIY makeover?
feature RadioShack is rewiring its executive branch — and it might just work
By Laura Heller Last updated
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Stuck in the middle with Sears
feature Can the iconic retailer survive the hollowing out of the middle class?
By Laura Heller Last updated
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America's dollar store revolution
feature Neighborhood retail outlets boasting bargain-basement prices on off-brand goods are booming... mostly because the broader economy isn't
By Laura Heller Last updated
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How the Great Recession has changed the way we shop — even during the holidays
feature There has been a profound and fundamental shift among U.S. consumers since 2008
By Laura Heller Last updated
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