Sunbeds might seem like a "relic" of the Noughties for some people, but Gen Z are surprisingly keen to top up their tans, said Emma Loffhagen in London's The Standard.
Last year, according to a survey by Melanoma Focus, 28% of UK adults used tanning salons, soaring to 43% of 18 to 24-year-olds. "Sunbeds, it seems, are back."
An 'explosion' of tanning salons The UK's largest tanning chain, The Tanning Shop, has recorded "rapid growth" since 2018, increasing its outlets by almost 40%. Many of these salons promote sunbeds as a "safe" way to tan in a "controlled environment", while touting the potential "wellness" benefits of tanning, from stress relief to boosted vitamin D levels.
It's an interesting "rebrand", given that the World Health Organization classified indoor tanning as a class-one carcinogen in 2009, assigning it to the same category as tobacco and asbestos. Cancer Research UK stresses there is "no such thing as safe tanning from UV radiation", warning that people who start using sunbeds before the age of 35 have a 75% increased risk of malignant melanoma, the most deadly type of skin cancer.
Incidences of melanoma have increased about two-and-a-half times in the UK since the early 1990s, with about 17,500 new cases diagnosed each year.
A curious contradiction So what's driving Gen Z's sunbed addiction? "Welcome to tanning TikTok", said Katie Rosseinsky in The Independent. In this "corner" of the app, young people are "proudly documenting their sunbed habit", and sharing "tips and tricks for maximising your tan".
"It's a bizarre contradiction" for a generation so obsessed with painstaking skincare routines, said Hannah Skelley in The Times. Ironically, the same people who are investing heavily in "anti-ageing" cosmetics to keep wrinkles at bay are indulging in a habit that has been proven to accelerate premature skin-ageing.
The crucial lesson from all this is not to get "lured in" by the countless clips circulating on social media, and the growing body of "misinformation", said Amelia Bell in Elle. "And, if you are looking to boost your tan? Always opt for faux." |