The World Cup, football’s biggest prize, appears to be “for sale”, said Alyson Rudd in The Times. Fifa President Gianni Infantino has caused public outcry by announcing plans to launch a subsidiary, called Fifa Forward Enterprise, that would handle commercial operations such as broadcasting, sponsorship and ticketing. Controversially, a minority stake would be offered to external investors. Infantino would be installed as “commissioner” when his term as Fifa president ends in 2031, a role that “could potentially earn him tens of millions of pounds”, sources told The Times.
“This crosses a line that football’s governing institutions should never cross,” European football’s governing body Uefa said in a statement. “The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially.”
What did the commentators say? For once, the public outrage is entirely justified because this scheme “ties together so many of the extremes that have been pushing, pulling and twisting football – let alone the world – for so long”, said Miguel Delaney in The Independent.
To add further fuel to the outrage fire, it’s been reported that Joshua Kushner, the brother of Jared Kushner, Donald Trump’s son-in-law, is being lined up to lead the $20 billion commercial part of the deal through his Thrive Eternal investment fund. Infantino “understands political and commercial power”, said the Financial Times. And “in the latest battle for football’s soul and spoils”, he “has a key ally in Trump and, many suspect, the support of Fifa members around the world”.
Some will say that what Fifa is proposing is “no different to the commercial entities” created by the French and Spanish leagues and then sold in stakes “to private-equity funds”, said Matt Slater on The Athletic. The German and Italian leagues have debated “the same move for several years”, and the strategy has been tried by the organising bodies of other sports events, such as Formula 1 and golf’s PGA Tour.
What next? Fifa insists the plans are still in the consultation phase. But selling off a slice of the World Cup “should be the cue for outright rebellion”, said Oliver Brown in The Telegraph. Uefa “should have the courage of its convictions and issue a warning to secede”. European nations are said to be discussing a boycott but football scandals like this “follow a time-honoured pattern: politicians fulminate, a few federations speak out, and then Infantino ploughs ahead regardless”.
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