In Jamaica, rum is "more than just a drink", according to the Caribbean National Weekly. It's an essential part of the island's identity and culture – "a symbol of national pride and craftsmanship".
So it's no surprise that a legal dispute over what makes a rum an "authentic" Jamaican rum is causing quite a stir.
National Rums of Jamaica (NRJ) is appealing a ruling made last year by the Intellectual Property Office that rum produced on the island but "aged outside of Jamaica" can "no longer be called Jamaica Rum".
The amendment to prohibit overseas ageing was pushed forward by the Spirits Pool Association (SPA), the trade organisation that "seeks to speak" for the island's six rum distilleries. It argues that a stronger geographical indication (GI) designation is needed for Jamaican rum "to be officially recognised in the US and EU" as a "premium product", securing it "better protection against competitors", said the BBC.
It's true that strong GIs can "anchor production in that region", preventing a product from "becoming generic and losing its value". But "not everyone is on board" with the move, said Caribbean National Weekly. NRJ, which owns the Long Pond brand and 73% of Clarendon, has a business model that's dependent on "exporting rum in bulk and ageing it overseas". It argues that rum aged outside Jamaica is still Jamaican rum.
For now, SPA is hopeful that a "compromise can be reached", said the BBC, even if the outcome is that both sides are "not totally happy". |