Gawr Gura, the most popular VTuber in the world, has officially announced her retirement. A computer-generated cross between a girl and a shark, she acted as a "torchbearer" of this fast growing internet subculture, according to The Gamer.
VTubers, or virtual YouTubers, use face or body tracking to "puppeteer a digital avatar" anime character and sing, stream and speak often to massive audience bases, said Polygon.
The online community, which started in Japan, has "exploded in popularity" in the past few years and is now gaining fans across the world. Entertainers' real faces and voices never appear online. Instead, fans follow the avatars, the majority of which "derive their visual style from anime".
Fans of VTubers often develop para-social relationships with their favourite entertainers, becoming attached to the real people behind the avatars. In many ways the community mirrors Japan's "idol" culture, in which singers and entertainers are intentionally marketed to fans as role models, friends, or even potential romantic partners.
With millions of subscribers, Gawr Gura decided to retire due to issues with her agency – the largest of a handful that "recruit and foster talent to become virtual entertainers", said Polygon.
The VTuber's decision to retire feels "bittersweet" to long-time fans, said The Gamer. "They weren't just cheering for a cute anime shark girl, but the voice, personality and presence they had come to know." |