"It might still be taboo in polite society, but online, porn is ubiquitous," said The Free Press.
A 2020 study found that 91% of men and 60% of women in the US reported consuming porn, while PornHub, the world's most popular adult content site, received 11.4 billion visits from mobile devices in one month last year, according to Statista.
Yet while the digital wellness industry is projected to hit $1.5 trillion by 2030, it "has long tiptoed around one of the most stubborn and stigmatised issues of our time", said LA Weekly: "compulsive consumption of adult content." Until now.
Founded by British teenager Alex Slater and his American business partner Connor McLaren last year, porn abstinence app Quittr has already passed a million downloads from more than 120 countries and has about 100,000 paid users, according to McLaren.
Every day subscribers renew their pledge not to watch porn, instead choosing goals such as stronger relationships, more energy or a better sex life. The core offering is a "panic button" that shames users who are about to relapse. The app also offers AI chatbots and exercises that rewire the brain, and access to a huge support network.
"This is Gen Zers trying to say, 'I'm fed up with being played, and my life feels out of my control'," said psychologist Zac Seidler, the global head of research for men’s health charity Movember. "And I think it ties in and overlaps extensively with the notion of purpose and meaning, and self-development and growth, which is really flourishing among young guys." |