Why have social media platforms become so polarised? And can they ever be fixed? These two questions are at the heart of a novel experiment at the University of Amsterdam.
The researchers simulated a social media platform, populated it entirely with AI chatbots and then kept tweaking it to see what happened. Sadly, their findings offered little to suggest that the networks on which we spend so much time scrolling will become more pleasant anytime soon.
To see if they could prevent their simulated platform from "turning into a polarised hellscape", the experts tried "six specific intervention strategies", said science site Futurism. These included "switching to chronological news feeds, boosting diverse viewpoints, hiding social statistics like follower counts and removing account bios".
But, disappointingly, only some of the six strategies "showed modest effects" and others actually "made the situation even worse", said Ars Technica. When they ordered the news feed chronologically, "attention inequality" was reduced, but it led to the "amplification of extreme content". And boosting the diversity of viewpoints to "broaden users' exposure to opposing political views" had no significant impact at all.
The findings "don’t exactly speak well" of humans, said Gizmodo, considering the chatbots were meant to clone how we interact. So it seems that social media may just be illogical for us to "navigate without reinforcing our worst instincts and behaviours".
It's "a fun house mirror for humanity" that "reflects us, but in the most distorted of ways". And it might just be that there are no lenses "strong enough" to "correct how we see each other online".
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